Engaging Fans Through Social Media
Last week I gave a talk at by:Larm, Norway’s premiere music industry conference and festival. I was invited by GramArt, a nonprofit that works to help musicians, to talk about musicians and social media. If you click here you can download a PDF of the slides and notes from my talk.
In it I identify several of the concerns and issues I’ve been hearing as I interview musicians about audience interaction, argue that it can be easier to handle many of these issues if you understand fan culture, and offer some specific bits of advice that I hope can help musicians and those who work with them navigate these new and still-challenging waters.
The presentation is cc licensed, please pass it around and share it if you like.
Thanks to the many people whose cc licensed flickr shots I used, to GramArt for inviting me, to the many musicians who generously spent time talking with me, to everyone who’s helped me connect with musicians to interview (I’m still at it – let me know if you’ve got good contacts!), to the many people who came to hear me at by:Larm and whose questions helped me better understand musicians’ concerns, and to Microsoft Research New England for the intellectual home and financial support they provided as I launched this project.
Diego Iraheta wrote:
Dear Nancy,
Nice posts!
I am studying MA in Digital Media at Sussex (UK) and was recommended to read Personal Connections by my convenor, Kate O’Riordan.
I really enjoyed the reading last December and used different insights in my papers for last term.
I do like the way in which you break the wall between virtual and real and question the assumption of “less authenticity” on the web.
Hence, I have to confess that, after reading your book, I was persuaded to meet friends online.
The funny thing is that I had a good “virtual” friend in 1998, after the Internet boom, but overall I just get in touch with people I know in “real” life when I am on cyberspace.
Well, thanks for the pleasant reading!
All the best!
Posted on 25-Feb-11 at 4:58 pm | Permalink
Hughie wrote:
Great stuff, thanks, Nancy. Articulates the important parts really well. This should be a teaching resource for anyone involved with social media.
Posted on 27-Feb-11 at 7:37 pm | Permalink
Joe Taylor Jr. wrote:
There’s not a “like” button big enough. Nice!!!
Posted on 02-Mar-11 at 11:08 pm | Permalink